Call centers are using AI for “accent translation.”
View Original Article →Published: 3/1/2025
**Call centers are using AI for “accent translation.”**
Call center firm Teleperformance SE is rolling out an artificial intelligence system that "softens English-speaking Indian workers' accents in real time," aiming to "make them more understandable," reports Bloomberg. The company wouldn't disclose which clients use the tech, Bloomberg writes. The article notes that Teleperformance's call center and content moderation clients include Apple, Samsung Electronics, and TikTok.
**Teleperformance Uses AI to Make Staff Sound Less Indian**
WES DAVIS
POSTED MAR 1, 2025 AT 9:07 PM UTC