Pulse News

**YouTube Premium and Music Surpass 125 Million Subscribers**

By Sahil Patel

6 hours ago

Source: The Information

YouTube said its YouTube Premium and Music subscription services now have more than 125 million global subscribers, including those on free trials. YouTube is also expanding a cheaper ad-free tier it has been testing in the U.S. and in some markets overseas as the video giant aims to grow subscription revenues.

The cheaper tier, called Premium Lite, is available for $7.99 per month, compared to $13.99 for YouTube Premium. It makes most videos on YouTube ad-free, with the exception of music videos, which will still require a YouTube Premium or Music subscription. YouTube Premium also offers users the ability to watch offline.

The new tier is part of YouTube's efforts to grow its subscription business, which generated more than $15 billion in revenue during the 12 months that ended in September 2024. This has included offering a cheaper version of YouTube Premium that could entice users who do not want to pay $13.99 per month, as well as growing products such as YouTube Primetime Channels, which allows users to subscribe to TV streaming services such as Paramount+ and Max without leaving the YouTube app.

In the coming weeks, YouTube said it will expand the availability of Premium Lite in other test countries including Germany, Australia, and Thailand, with plans to expand it to even more markets later this year.