WPP CEO Says Clients Are Returning to X
**WPP CEO Says Clients Are Returning to X**
By Catherine Perloff
3 hours ago
The CEO of one of the biggest advertising companies, WPP, said that clients have returned to Elon Musk's X in the past few months, the Financial Times reported today. WPP CEO Mark Read told the news outlet that X has seen more advertising since the election, though did not comment on why ad spending has gone up.
The comments are the latest sign that X may have begun a turnaround in its ad business, which went into free fall after Musk bought the company then known as Twitter in late 2022. Advertisers fled the service after Musk relaxed content moderation rules.
In response to the advertiser defections, Musk last year sued a group of advertisers for allegedly colluding to boycott X. Some of the advertisers listed in the suit, such as Mars and Nestle, were WPP clients in the past couple of years.