Wonder Acquires Media Company Tastemade for $90 Million
**Wonder Acquires Media Company Tastemade for $90 Million**
By Theo Wayt
4 hours ago
Source: The Wall Street Journal
Marc Lore's food delivery company Wonder has acquired the media company Tastemade for $90 million, the Wall Street Journal reported Wednesday.
Tastemade, which produces food, travel, and home videos, had raised more than $130 million from investors including Amazon, Comcast, and Goldman Sachs, according to Pitchbook. Tastemade co-founder and CEO Larry Fitzgibbon will join Wonder, where he will help integrate the service into Wonder's other businesses by, for example, letting customers order food that appears in videos, according to the report.
Lore told the Journal that the acquisition will help Wonder, which also owns Grubhub and Blue Apron, become an artificial intelligence-driven "super app" for food. "We'd be able to check your health through a bunch of diagnostics, allow you to set your health goals and your budgets, and then autonomously feed you breakfast, lunch, and dinner from the assets that we've got," he said.